Are you looking for a comprehensive list of the pros and cons of Snapchat for your knowledge? Here’s the best one. With this article, we intend to cover both pros and cons of this platform to your benefit. So, keep reading and learn about it.
As of today, Snapchat has become one of the most influential apps that are used specifically by youngsters. It already reports massive revenues as well. Regardless of the huge numbers it features, only 1% of the marketers tend to make use of this app. We all can witness the influence this app can have.
Millions of individuals tend to use Snapchat on a daily basis. They always view plenty of snaps (billions of them every day). Those snaps are shared in the form of stories. Even if the majority of Snapchat users are young, even the older ones use the same platform.
The main difference between Snapchat and other social networks is the amount of creativity it utilizes. There are plenty of editing and filtering options for any user, so you can have plenty of fun. One of the most popular features of Snapchat is Face Swapping. In addition to that, however, you can add Doodles, various overlays, and even texts.
List of pros and cons of Snapchat
If you are planning to use Snapchat, reading the list of pros and cons of Snapchat will be handy. Mentioned below are the pros and cons of this application. For your convenience, we divide this information into two segments; Pros of Snapchat and Cons of Snapchat.
Pros of Snapchat
Here’s a list of Pros of Snapchat you can go through and get an idea about it.
There are many social media platforms for you to consider. Each of those platforms comes with different characteristics. With Snapchat, however, you can experience a pretty casual user interface, and the functionality of the app is simple. Compared to major platforms like Facebook and Twitter, Snapchat offers a highly simplified experience. So, Snapchat is a superb option to consider if you intend to get an idea about social media. You can use it to experience how does it feel to stay connected with people across the globe. Also, it shows how it feels to interact with others actively. If you are a millennial, in particular, Snapchat is one of the best options that fits your category. And here is everything about Snapchat generator for your reference.
02. It has the geo-filtering feature.
One of the most significant Pros of Snapchat is the geo-filtering feature (Top Snapchat tracker for you). As per this feature, you can use filters that are specific to some geographic locations. As a result, when you visit that particular area, the respective geo-filter gets activated. Once you have done that, you can add some fun designs to each of the images you post.
If you are a business, you can create a filter with your logo as well. As a result, Snapchat users will know that they have entered where your business operates. This is a very impressive branding option.
03. It establishes a direct communication line between companies and customers.
If you are a customer, you can directly contact the respective business through it. It allows you to reply to stories that are posted by businesses through their Instagram profiles. In fact, you can even snap them personally. Also, companies get the option of contacting customers through the same gateway. There are many organizations that carry out promotional campaigns making use of this feature. Automatically, that makes customers represent the respective business.
04. You know who is watching your content.
This is one of the most noticeable and significant Pros of Snapchat on the list. Snapchat app lets you know who has viewed your snaps. That means the ones who watch your snaps cannot hide their activities from you. This is an impressive feature that assures better transparency. As a result, you will be able to spot potential lurkers who are there to spy on you.
In addition to that, you can use the same feature to track the ones who matter to you. When it comes to a business, the same feature allows you to get some insight into your outreach. So, you don’t have to use any other third-party tool to access such information.
05. Snapchat gathers snaps from particular events and creates singular stories.
This can be considered one of the most sought-after Pros of Snapchat. Assume that you attend a specific event with plenty of individuals. In that case, Snapchat itself will collect snaps of those who attend the respective event. In fact, it is more of searching for a hashtag on a social media platform like Instagram. But Snapchat is better because it shows live pictures or videos. Moreover, it creates various ways to feel more connected with different individuals.
06. Ads on Snapchat are not that intimidating.
You might see plenty of ads on social media platforms like Facebook. Needless to say, how intimidating and disturbing they are. You will see plenty of stuff with the label “Sponsored Content.” In fact, you see those advertisements because you performed a search related to that matter. But on Snapchat, people will like to see those advertisements purposely. That is because Snapchat makes advertisements more of a part of the platform but not something extra.
07. Snapchat doesn’t retain posts until the viewer is bored.
As you might already know, Snapchat has a special feature, so the posts disappear after a specific time. For instance, the snaps that aren’t linked to a story will disappear after 10 seconds. So, the viewers will not see it again and again. In addition to that, you can consider it handy because it shows your content to the most specific audience. Even if you create a snap associated with a story, that will disappear after 24 hours. This temporariness is very handy for those who want to have a limit and control on their content.
08. Starting out with Snapchat is super easy.
Creating a Snapchat ID is incredibly easy. In fact, it is pretty similar to the process of creating a Twitter account. It doesn’t share any personal information. Even your actual name can be hidden. You will then connect to the other Snapchat users simply by sharing the ID. Also, no one can bypass the privacy settings.
09. Snapchat deploys short and easy content.
As mentioned before, Snapchat shows the content for a shorter period of time only. For instance, the videos that are shared on Snapchat are not longer than 10 seconds. Also, the videos are set to disappear within 24 hours once you share them. You can save that content on your phone, and it will not take any noticeable space. Even if the videos are short, they are memorable.
10. It has a useful feature called “Discover.”
With the assistance of “Discover,” you can search through premium content. There is a team of journalists who are working for the betterment of the app. When you post content on Snapchat, that will immediately gain better reach and awareness. This is particularly because any Snapchat user will use the app at least 20 times.
Cons of Snapchat
Now, let’s take a look at the Cons of Snapchat to get a clearer, better idea.
01. Snapchat has a pretty limited audience.
It is true that Snapchat generates hundreds of millions of dollars every year. However, the audience it reaches is somewhat limited compared to other platforms like Facebook. That is because it targets a limited demographic. Also, this app is mainly used by those who are between 12 to 34.
02. There is no in-depth analytics.
It is possible to interact with Snapchat simply by seeing views or screenshots, and that’s handy. It also allows you to know who sees your clips or stories. However, apart from that, there is no other deep information provided.
03. The content is available only for a limited period.
Yes. We mentioned it in the Pros of Snapchat as well. However, we can put it in the Cons of Snapchat too. That is because the content you share stays there only for 24 hours, and it gets disappeared. As a result, you are supposed to create new content every day, especially if you intend to do marketing. Although adding new content frequently is good, it means your content tends to be forgotten pretty sooner.
04. There is plenty of useless content on Snapchat.
Did you know that the content you share on Snapchat falls into “Internet Pollution”? In fact, a lot of content shared on Snapchat is useless to most users of the platform. For instance, think of a video on a person trying spaghetti. Or, someone sings a song while driving a car. Or some useless selfies. Well, since people post such content, we can put it as one of the most significant Cons of Snapchat.
05. The user interface may look unreliable to some.
The user interface of Snapchat is friendly for most novices. However, it also looks pretty unreliable for the majority of users. All you have to do is to swipe. It doesn’t have many buttons to work with. So, if you are a curious user, there is almost nothing in the Snapchat interface for you.
06. Adding friends on Snapchat is not that easy.
When it comes to social media platforms like Facebook, adding a friend is a very easy process. You can find friends in their real names. However, in Snapchat, the situation is different. When you want to add a friend, you should first find out their Snapchat ID. If not, you should get the respective QR code (which is known as Snapcode). Or, you should have saved their contact information on your mobile phone.
If you are a business, you should first promote your content on other platforms first. Then, get the QR code and promote it through Snapchat. This is a pretty lengthy and indirect method. In a way, it is a pointless move because you post the same content on two platforms.
07. You will have to watch Snapchat videos in the vertical orientation
Even if youngsters don’t mind this, those who have gotten used to horizontal view will find it annoying. The videos displayed on Snapchat are vertical. Even if you turn the phone to a horizontal position, the video will stay the same.
08. Snapchat may promote illegal or dangerous activities.
Some individuals tend to post snaps about how they drive on the road, and that can be dangerous. That is because they tend to take selfie videos a lot. If you do this while driving, that can distract you and end up causing a lot of trouble. Also, in any country, handling a phone while driving is illegal. You are not supposed to put your life at risk just to make a silly video.
09. It doesn’t give you an official resharing feature
You don’t get a resharing option on Snapchat. That can be considered as one of the major Cons of Snapchat. Instead, you will have to capture them as screenshots and share them. For many individuals, this is a pretty difficult option when they have to build networks. It is a major drawback specifically for businesses.
10. It can be addictive
Yes. Snapchat is a very addictive application even if it has some useless and valueless content. The simplicity and the basic features of the app make it so addictive in most cases. As a result, users will waste a lot of time on it.
11. Some pictures tend to stay.
The files shared on Snapchat don’t always disappear. They stay on their servers for at least 30 days. So, you cannot necessarily say that they are gone forever.
Well, that’s our list of pros and cons of Snapchat. You can go through the Pros of Snapchat and Cons of Snapchat section once again to get the idea. Do you have other doubts related to Snapchat? Please let us know so we can get back to you immediately.